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| DMA |
| 06.04.04 (6:24 am) [edit] |
Four months after we filled out the form and mailed it, the Direct Marketing Association has sent us a confirmation that our home address has been added to their Do-Not-Mail list.
But just in case we misunderstood, they have included a helpful postage-paid card that will let us opt back in to several different categories of snail mail spam.
Come on guys, when will you get it? No means no.
I wonder what the costs of mail handling for our opt-out form, manually entering our address into your database, mailing that confirmation letter, and including that postage-paid opt back in card come to? Could it be that in the long term an online service that lets people enter their opt out choices directly into your systems would cost you less? Hmm. Might it be that the reason you prefer to do business by mail, and charge a fee to users of your online service, is just one more subtle way to discourage people from actually using your opt-out service?
I guess this is how self-regulation by the industry works.
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posted by: Ronald (reply)
post date: 03.26.06 (8:13 am)
I would say you Gotcha a great viewpoint.
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