Blog For Free!
Archives
Home
2005 September
2005 August
2004 August
2004 July
2004 June
2004 May
2004 April
2004 March
My Links
Atlanta Wedding Planner
tBlog
My Profile
Send tMail
My tFriends
My Images
Sponsored
Blog
|
| SEO update |
| 05.11.04 (7:15 am) [edit] |
Well, Berry's Best Events has finally started to show up on Google, but it's ranked at number 196 for the phrase "Atlanta Wedding Planner". That's a pretty big difference from Yahoo!
I know that we're competing with search engine spam for these keywords, but there has to be more to it. I think that the text on the website probably needs to repeat these keywords, in context, more.
On past SEO projects, the marketing folks have always presented me with finished text before I ever had a chance to offer my advice. A lot of people still think of search engine optimization as some kind of arcane magic that goes on behind the scenes, involving hidden keywords and hacker tricks. The truth is that Google has gotten smart, and is now ranking pages primarily on - content! (What a concept.)
Today's marketing copy writer really needs to work hand-in-hand with the SEO consultant before the content of the website is presented to management and set in stone. Start with a keyword study to select which keywords or phrases to optimize with. Plan to optimize each page on the site for one or two of the selected key phrases - and if necessary, come up with a logical reason to add more pages if you don't have enough for all of the key phrases chosen. Finally, write the pages, using the key phrases multiple times, in context, within the content of the page.
I was consulted on the page content this time, but it was before I had done a keyword study, and I don't think I made it clear how important the content was to the search optimization. Next time, I'll need to be more assertive.
|
|
|
| |
posted by: Jimmy (reply)
post date: 03.26.06 (8:12 am)
Gotcha one of the best blogs no doubt.
|
|
